A FORRESTER CONSULTING STUDY
Aerospike’s NoSQL Data Platform Improves Conversion Rates and Customer Experience for New Tech Organizations
According to a commissioned study conducted by Forrester Consulting on behalf of Aerospike, customer analytics is the engine of a customer-centric, insights-driven business. And as the pace of business accelerates and real-time insights become a critical component to growth, new tech organizations must turn to platforms that can deliver analytics in real-time to support modern customer experience initiatives.
With Aerospike’s NoSQL Data Platform, organizations saw profit growth improvements, improved conversion rates, TCO reductions, server footprint reduction, and FTE support reduction.
Business impact from analytical deployments
More accurate personalization and recommednations leads to an improvement in conversion rate ranging from: 0.70% to 1.55%
TCO cost savings
Reduced server cost ranging from 55% to 75%