Most of the customer’s life is now lived online, so how do we bring the same understanding of the best online experiences to in-store? Mobile apps that are location aware can link with associates on the floor, or at checkout. “We have some new colors in the sweater you bought online. Would you like to see them?” Hear how companies like Wayfair, Airtel and The Trade Desk are enabling a seamless online and in-store experience in the moments that matter.

Lenley Hensarling
Chief Strategy Officer, Aerospike

Ken Bakunas
Sr. Manager – Staff Engineer, Distributed Systems, Wayfair

NRF 2020 Vision
Exhibitor Big Ideas