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The Trade Desk: From Cloud to On-Prem - Capacity Planning and CPU Analysis

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The Trade Desk, the world’s largest independent programmatic advertising DSP, needed to migrate from cloud back to on-prem for one of its largest Aerospike clusters. There were multiple catalysts for the change including a new business requirement, a new, tailor-built site, as well as risk and capacity challenges. This session will uncover the findings and methods used to gain confidence in the move.