Wayfair: Maximizing Aerospike Administration in GCP

In this video from Aerospike Summit, Ken Bakunas from Wayfair shares how the e-commerce company uses Aerospike as a real-time data backbone for its massive and diverse workload. Wayfair relies on Aerospike to support its in-house AdTech platform—delivering 41 billion ad impressions annually and making millisecond-level decisions on ad placements. Beyond advertising, Aerospike powers use cases like customer identity tracking, device mapping, scoring, recommendations, dynamic product content, site search, and fulfillment, including a high-throughput cluster that handles 20 million reads per second.
Bakunas outlines Wayfair’s transition from on-prem data centers to Google Cloud using XDR to migrate 60 billion records, with clusters now spread across the U.S. and Europe. He discusses best practices in administration—like using compression to delay disk expansion, segregating workloads into dedicated clusters, and leveraging Aerospike rack awareness for zone-level fault tolerance. The team employs Datadog for real-time monitoring, including custom dashboards for developers and tracking user-level metrics via Aerospike Admin (asadm). Infrastructure is managed with Terraform and Puppet, while Consul simplifies service discovery. Automation through Backstage reduces operational toil by enabling self-service for user creation and dataset replication.
Wayfair: Maximizing Aerospike Administration in GCP

In this video from Aerospike Summit, Ken Bakunas from Wayfair shares how the e-commerce company uses Aerospike as a real-time data backbone for its massive and diverse workload. Wayfair relies on Aerospike to support its in-house AdTech platform—delivering 41 billion ad impressions annually and making millisecond-level decisions on ad placements. Beyond advertising, Aerospike powers use cases like customer identity tracking, device mapping, scoring, recommendations, dynamic product content, site search, and fulfillment, including a high-throughput cluster that handles 20 million reads per second.
Bakunas outlines Wayfair’s transition from on-prem data centers to Google Cloud using XDR to migrate 60 billion records, with clusters now spread across the U.S. and Europe. He discusses best practices in administration—like using compression to delay disk expansion, segregating workloads into dedicated clusters, and leveraging Aerospike rack awareness for zone-level fault tolerance. The team employs Datadog for real-time monitoring, including custom dashboards for developers and tracking user-level metrics via Aerospike Admin (asadm). Infrastructure is managed with Terraform and Puppet, while Consul simplifies service discovery. Automation through Backstage reduces operational toil by enabling self-service for user creation and dataset replication.