GDPR and Its Impact on Data Strategy

Aerospike square logo
Aerospike Marketing
February 8, 2018|2 min read

Digitization comes at a cost. Each of us now leaves a trail of digital exhaust, an infinite stream of phone records, texts, browser histories, preferences, buying patterns, location, and other information that will live on forever. Oceans of information. Every time someone views a webpage, checks out at the supermarket, receives a home electricity meter report, gets a package that passes through a delivery checkpoint, scans an ID posts a photo or video or Tweets or performs an internet search – a drop is added and the ocean swells. But this drop is also much more than data, it’s about the ability to extract meaning: to sort through masses of numbers and find the hidden patterns, the unexpected correlation, the surprising connection. This ability is growing at astonishing speed. Almost all enterprises are making “data-driven decisions” and this improves productivity massively. It also comes at cost – the protection of privacy and customer data.

The General Data Protection Regulation (GDPR) is the EU’s new framework for data protection and will apply from 25 May 2018. In this paper, we discuss data handling, data design principles and the impacts on enterprise data strategy for firms that are on their path to become GDPR compliant.

Download the white paper here.

For more information:

  1. Unlock Possibilities in Milliseconds –