About this eBook
Ecommerce grew 44% in 2020, with U.S. consumers spending $861.12 billion online, nearly triple the 2019 figure. Driven by the pandemic, this shift is expected to be lasting, with major retailers like Amazon and Walmart leading the way. Key trends include the use of AI for personalized experiences, improved mobile offerings, and better use of customer data. However, challenges such as rising online fraud, costing $3.73 for every $1 lost, and outdated database systems that slow response times and reduce engagement, remain significant issues.
