Adform, an Ad Tech company providing an integrated advertising platform for both sell and buy-side users, uses Aerospike extensively across various functions, including real-time bidding, profile building, and stream processing. The main challenge before Aerospike was the need for faster record retrieval, as their previous relational database lacked key-value functionality. Aerospike’s speed, scalability, and ability to run efficiently on fewer servers greatly improved operations. Its performance, flexibility, and in-memory mode for stream joining have made it a core component of Adform’s platform, addressing their diverse business needs more effectively than any other key-value store.