Video

Building Consumer Trust While Enabling Personalization Technologies

Presenter: Dave Pickles, CTO & Co-founder, The Trade Desk

The Advertising industry historically has been built upon cookie technology whereby advertisers can glean very detailed user profile information in order to segmentation and target advertisements, profitably. However, with Google’s proposal to eliminate 3rd party cookies and compliance mandates notably in the US and EMEA, the need to create a new, better alternative to cookie technology is upon us.