Customer 360: Powering Airtel’s “Digital Brain” for Personalized Customer Engagement

Airtel is one of the largest mobile operators in the world. They recently decided to re-invent their customer engagement model by creating an engine, Customer 360, which understands each customer intelligently and contextually and powers their “Digital Brain” that supports a completely personalized customer engagement model effectively creating a segment of one.

But besides the capability to mine trillions of records to create this deep learning capability, they also needed a very dynamic way to store and serve this information with over 25,000 transactions per second run rate and microsecond latency. They accomplished this together in partnership with Aerospike as the backbone this Customer 360, which enables the Digital Brain.

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