Signal Digital, an identity resolution platform, enables marketers to consolidate and leverage vast amounts of online, CRM, and offline data to target customers across the internet. The company adopted Aerospike to replace its existing data store, addressing significant latency issues that were slowing business processes. Aerospike’s lower total cost of ownership and the proactive support from its engineering team made it an attractive choice. The switch resulted in remarkable improvements, including a p50 latency of 10 microseconds and a reduction in p99 latency from 3,900 milliseconds to 23 milliseconds. Large-scale processes that once took days now take hours or minutes, allowing Signal Digital to focus on building new product offerings rather than maintaining its previous system. Aerospike also enhanced data reliability and enabled real-time data warehousing, streamlining their operations significantly.