Adobe: Distributed Personalization in Edge Computing Environment
Speaker: Sandeep Nawathe, Senior Director of Engineering for Adobe Experience Platform, Adobe
Aerospike Summit '20
About this video
Adobe has a simple but powerful mission: We’re changing the world through digital experiences. From experience creation to experience activation powered by Cloud Compute, Edge Compute, and AI/ML, Adobe Experience Platform is purpose built for the experience era. Achieving this requires a complete rethink of how you operate and a radically different cadence for running your business. It puts the customer at the center and is designed to optimize every stage of the customer journey. Adobe Experience Platform has been a multiyear journey to achieve true cross-cloud capabilities and agility to move faster. Our real-time customer profiles are achieved through data collection across data silos, and having Aerospike helps unify and activate these profiles for engagement at the Edge, accessing at millisecond speed and petabyte scale.