Presented by
– Gerry Louw, AWS
– Wilson Mai, Zeta
– Daniel Landsman, Aerospike
Today’s marketing and advertising professionals are challenged to keep pace with the ever-increasing demands of the digital consumer. For the modern consumer, general personalization in advertising is no longer enough, they demand individualized experiences. Meeting this demand requires advertisers to develop and scale an ad tech stack with the ability to store terabytes of data about hundreds of millions of individuals. More importantly, it requires the ability to query and action these consumer profiles with the lowest latency possible.
During our webinar, we’ll peek under the hood of Zeta Global’s omnichannel marketing platform to see how they are using Aerospike’s real-time data platform and AWS to curate real-time, individualized digital experiences as well as understand how they envision this technology scaling to meet the exponential growth of consumer data which then needs to be activated across a network of ever-increasing digital touch points.
You’ll learn:
– How to leverage real-time behavior data to power a recommendation engine
– How to achieve high throughput and low latency at scale without breaking the bank
– How to utilize AWS for elastic scale for the cloud