5 Things successful retailers do to weaponize their data

Presented by
– Brendan Witcher, VP, Principal Analyst at Forrester
– Lenley Hensarling, Chief Strategy Officer at Aerospike

About this talk
During this session we will discuss how successful retailers have a better strategy for working with data in real-time to gain the key customer insights that lead to true customer personalization and intimacy and convert into sales, loyalty, and repeat business.

Key topics that will be covered include:

1. How you can innovate through data-led strategies
2. How not to lose because you don’t understand your customers (both online and in-store)
3. What insights you can glean from good data about customer behavior – e.g. their path to purchase, so you can apply them in real-time
4. How applying as much high quality, diverse data at the edge for your systems of engagement in real-time with customers can have outsized benefits
5. What you need to do should change how you think about data for omnichannel, personalization and 1:1 marketing