Achieving the perfect golden record with graph data for identity resolution
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About this webinar
Resolving user identity has become increasingly sophisticated as AdTech companies look to rationalize how customers relate to products, websites, businesses, and other entities. There is also increasing pressure to resolve these relationships in real time to maintain a seamless end-user experience. Many AdTech companies are looking at identity resolution with a graph data structure to enable audience targeting across the open internet.
Watch as experts from the AWS Entity Resolution team, Lineate, and Aerospike discuss how entity resolution and identity graphs can help achieve the perfect golden record. Topics covered will include:
Rationalizing disparate data sources
Using a graph data model to store entity records
Implementing a reference architecture for real-time entity resolution
Planning for real-time entity resolution operations
This webinar will provide a brief look into AWS Entity Resolution and the Aerospike Graph database and the role they will play in your entity resolution efforts.
Speakers
