Distributed, real-time personalization on the edge

Adobe needed to unify technology from well over 10 acquisitions, all of whom brought their own technology, infrastructure, and requirements. Their original solution with Cassandra, HBase, and an in-memory PostgreSQL database was costly to maintain, siloed in functionality, and impossible to unify into a common platform.

For Adobe Experience Cloud to function as an intelligent digital marketing platform, Adobe needed a solution that could quickly combine vast amounts of profile data, run intelligent services, and deliver real-time targeting, segmentation, personalization, and more. It also had to have low latency and high throughput to ingest, process, and move vast amounts of user data. Providing personalized digital experiences where customers were located — the edge — was a must-have.

With Aerospike, Adobe has a unified edge computing data platform that intelligently develops in-depth customer profiles and delivers personalized experiences with sub-millisecond response times. Aerospike handles several million requests every second, returns lookups within milliseconds, and is stable even in 95th percentile situations. As a key component of Adobe’s edge computations story, Aerospike is becoming the data storage replication and distribution backbone for all edge computation across Adobe’s infrastructure.

Adobe was able to scale, increase customer satisfaction, and improve the developer experience, all while minimizing their storage footprint and costs.

For a deeper understanding and more insights, explore these additional resources.

For high-performance, scalable data management and ultra-low latency, ideal for handling massive datasets and real-time applications.