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Disconnected identities
What does a customer look like from an enterprise perspective with different identities on web, mobile, in-store, and email. -
Slow profile unification
Data coming in from multiple sources is fragmented. -
AI/ML operates in a silo
Cannot operate if data isn't brought together at the scale and at the latency required.
Customer Stories
Distributed personalization in edge computing environment
The results
"Adobe is modernizing its Edge Compute infrastructure with Aerospike to help enterprises deliver the best experience to their consumers."
Sandeep Nawathe, Senior Director of Engineering for Adobe Experience Platform, Adobe
"Very early on, we started working with Aerospike on this particular situation. It was very clear that the technological advantage was there. But as we started using it, it wasn't just about the latency, it wasn't about the tool we could get – it was also about the reliability."
Sandeep Nawathe, Senior Director of Engineering for Adobe Experience Platform, Adobe
About the Company
Adobe is changing the world through digital experiences
Adobe, a multinational computer software company known for their innovation and creative products, has expanded into digital marketing management software. The company has experienced an annual growth rate of 32% over the past decade and is valued above $200 billion. From experience creation to experience activation powered by Cloud Compute, Edge Compute, and AI/ML, Adobe Experience Platform is purpose built for the experience era.
Challenge
Accomplishing real-time experiences
More than 10 years ago, Adobe began looking at what needed to be done to understand the unique needs and interests of each customer, and how Adobe could deliver the best experience to that customer based on the data Adobe collected.
Requirements met with Aerospike
Key-value store
Using Aerospike database on the edges.High performance
Low latency, high throughput while providing highly stable, predictable characteristics.XDR
Replication ability across different edges.Single system across use cases
Met performance characteristics with others coming from the programmatic stack – all the way to personalization and real-time segmentation.Lower costs
Replaced multiple solutions across different use cases; no longer need to manage different, complex and costly infrastructures.Increase efficiency
Because Aerospike operates as one system, it requires fewer people to operate and provisioning and deployment is simplified.Solution areas
Benefits realized with Aerospike
Personalization
Sub-millisecond response time in order to provide the best possible recommendations.
Data unification
Unified data across silos to develop in-depth customer profiles for engagement.
Real-time insights
Full historical and edge data to track changes in interest and ensure customer satisfaction with 2ms latency @95th percentile and 4-5million TPS at the edge.
