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Scalability
Delivering personalization at the necessary scale: hundreds of microservices delivering millions of requests per second, more than 100 billion events per day and many database clusters in multiple regions. -
Aggregate data
Every team at Playstation had data available in different formats. -
Backend database store
Needed to handle hundreds of millions of users and several terabytes of data.
Customer Stories
Powering Playstation personalization to millions
The results
"Given the personalization scale and the low latency requirements we had, we felt the Aerospike design - based on flash optimized in memory database technology – is really a good thing for us."
Suresh Bathini, Vice President of Software Engineering for PlayStation, Sony Interactive Entertainment
"Our eventual goal is to make all experiences and all games that users engage with much more personalized and much more user-centric. Based on all these things, we felt like for our personalization use, we chose Aerospike."
Suresh Bathini, Vice President of Software Engineering for PlayStation, Sony Interactive Entertainment
About the Company
Sony Interactive Entertainment is the world's second leading seller of gaming consoles in history
Sony Interactive Entertainment is a multinational video game and digital entertainment company wholly owned by Sony Group Corporation with headquarters in the U.S. and Japan. The company has sold over 545 million Playstation consoles globally.
CHALLENGE
Delivering personalized customer experiences
Sony aimed to build aggregated, curated data sets and have greater resiliency, consistency and scalability to deliver personalized customer experiences at a reasonable TCO.
Requirements met with Aerospike
Lightweight machine learning platform
Allowed machine learning engineers to create, deploy and run their models, as well as manage workflows for these models.8 million TPS
Enable more than eight million executions per second across database environments, which includes RDBMS and NoSQL systems.Automatic charting
Makes sharding operationally less painful.Low TCO
Small cluster able to handle several terabytes of data.Low latency
Under 10 milliseconds.Slash data load times
While providing reliable access to fresh data; 12x reduction in re-indexing time.Solution areas
Benefits realized with Aerospike
Personalization
Rapid customer identification and authentication with their behaviors and preferences, then customize the user experience in a high-performance environment.
Fraud prevention
Avoid fraudulent transactions across platforms and during surges in real time.
Avoid fraudulent transactions across platforms and during surges in real time
Subsidize play-for-free games with in-app advertisements before transforming to pay-to-play.
