Create a segment of one with real-time data at the edge

While there are more customer touchpoints than ever before, there are also more choices for them. That’s why organizations need to delight each customer intelligenty and contextually to get increase their loyalty and buy more with you, lest they churn and become your competitor’s new customer. The challenge is you need to integrate data silos from different data sources, both at the edge and from existing systems of record in real-time. This is not typically not easy – nor is analyzing it in real time at the edge to formulate targeted offers and recommendations.