The Trade Desk is an advertising technology company that provides a self-service omni-channel platform through which media buyers can purchase digital advertising. The company was founded in 2009 and has outpaced growth in worldwide programmatic advertising by over 50%, generating $400M in revenue with a market capitalization of $5B.
With around 10 million queries a second, the company has to condense, read, and analyze millions of data points, and store the most relevant data to be quickly accessible.
Aerospike runs at the edge as a cache for real-time bidding—which receives 11 million queries per second (800 billion queries per day) and also as a system of record on AWS to manage peak loads of 20 million writes per second in its “cold storage” of user profiles.
Combining a hot cache with a cold store provided The Trade Desk with more bid opportunities and a more efficient infrastructure.