Digitally transforming ad tech with real-time data and analytics

Improving campaign effectiveness, scalability and performance

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Industry Leaders Rely on Aerospike
The Trade Desk

The Ad Tech data imperative

The race to compete for online ad bidding, placement and delivery is being waged on display, video, mobile and in-app. Both speed and accuracy are at a premium, lest your customer go to your competitor for better results. Plus, with online cookie technology on its way out, and regional regulations on their way in, ad tech players must now leverage multiple additional sources of data just to rebuild online profiles, globally, for precise marketing and targeting, while controlling for new compliance needs. In short, the ad tech industry’s insatiable appetite for more data, faster has only grown in recent years, with the need for yet more control of their data.


Benefits of Aerospike for your Ad Tech business

Fast Look-Up

Aerospike enables fast look-ups to enrich ad requests with information about the mobile consumer.

Rich User Profiles

Aerospike stores rich user profiles to leverage and build context when serving ads with speed and low latency.

Enrich Streaming Data

Aerospike enables very fast look-ups for real-time bidding to enrich streaming data in the pipeline.

Data Synchronization

Aerospike provides consistent data across geographically dispersed data centers with its Cross Datacenter Replication (XDR) capability out-of-the-box.

Low Total Cost of Ownership

Higher data density with smaller server footprints with autonomous data balancing, rolling upgrades lowers Capex and Opex simultaneously.
Use Cases

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Ad Tech High-level Reference Architecture: Demand Side Platform

This whitepaper provides a simplified reference architecture for Demand Side Platform datastores for real-time bidding and campaign reporting using Aerospike as the datastore technology.

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Ad Tech Resources

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