AD TECH

Powering ad tech solutions with real-time data

Learn how Aerospike and AWS have teamed up on ad tech.

Leading businesses rely on Aerospike to act in real time and serve as their foundation for the future.

Nielsen

CUSTOMERS

Top ad tech customers rely on Aerospike

The Trade Desk achieves hyperscale for real-time bidding

Learn how the company uses Aerospike for their advertising technology platform.

Debunking the free open source myth

How Signal replaced open source Cassandra with Aerospike for superior operations and significantly lower total cost of ownership.

Read case study

Edge Compute infrastructure for experience business

Learn how Adobe is modernizing its Edge Compute infrastructure with Aerospike to help enterprises deliver the best experience to their consumers.

The ad tech real-time data imperative

The race to compete for online ad bidding, placement and delivery is being waged on display, video, mobile and in-app. Both speed and accuracy are at a premium, lest your customer go to your competitor for better results. Plus, with online cookie technology on its way out, and regional regulations on their way in, ad tech players must now leverage multiple additional sources of data just to rebuild online profiles, globally, for precise marketing and targeting, while controlling for new compliance needs. In short, the ad tech industry’s insatiable appetite for more data, faster has only grown in recent years, with the need for a real-time data platform.

BENEFITS

Benefits of Aerospike for your ad tech data

Fast look-up

Aerospike enables fast look-ups to enrich ad requests with information about the mobile consumer.

Rich user profiles

Aerospike stores rich user profiles to leverage and build context when serving ads with speed and low latency.

Enrich streaming data

Aerospike enables very fast look-ups for real-time bidding to enrich streaming data in the pipeline.

Data synchronization

Aerospike provides consistent data across geographically dispersed data centers so you can act in real time.

Reduce footprint, grow business

Customers typically reduce server footprint by 80% even as business and data grows.

Use cases

Transform your ad tech with Aerospike’s real-time data platform

Real-time bidding

Allowing buyers and sellers to use complex delivery rules, targeting and optimization algorithms to serve the right ad for every request.

Data management platform

A warehouse used to store and analyze data generated from ad campaigns and impressions.

Demand-side platform (DSP)

Allowing buyers to manage their campaigns and run them automatically on multiple ad exchanges through one interface.

Supply side platform (SSP)

Manage and optimize monetization strategies by tapping multiple sources of advertising demand.

Ad serving

Technology used to place ads in apps allowing publishers to sell, manage and deliver their ad inventory to demand sources in real-time.

Ad exchange

Platform for selling and buying online ad inventories between advertisers, media agencies, ad networks and app developers and publishers.

Identity graph

Link multiple identities for a single entity to create a 360, real-time customer profile leveraging third party, webform, and CRM data sources.

Mobile and streaming media

Engage consumers through contextual mobile advertising, capture streaming data, enhance it, and push either up/downstream for mobile ad attribution at scale.

PRODUCTS

Discover the products behind our ad tech use cases

Aerospike Cloud Managed Service

Enables enterprises to focus on delivering new digital value to customers rather than managing databases and infrastructure. With our Cloud Managed Service, Aerospike takes the responsibility for delivering and maintaining an optimized deployment of the industry’s most resilient, low latency, high-scale NoSQL data platform.

Aerospike
Database 7

Aerospike Database 7 is the multi-model database at the heart of the Aerospike real-time data platform. Unlike other NoSQL systems, Aerospike delivers predictable sub-millisecond performance, scales from gigabytes to petabytes, and has enterprise capabilities such as cross-datacenter replication and a patented hybrid memory architecture; all at an affordable cost.

Aerospike on AWS

Applications built on the Aerospike real-time data platform on AWS fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers.

Aerospike Graph

The ad tech industry is undergoing a major shift in response to changing market conditions and technical challenges resulting from the impending “cookie apocalypse.” Many ad tech firms are looking to graph databases to meet these new realities and Aerospike Graph will play a part.

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WHITE PAPER

Ad tech high-level reference architecture: Demand side platform

This white paper provides a simplified reference architecture for demand side platform datastores for real-time bidding and campaign reporting using Aerospike as the datastore technology.

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Ad tech resources

Freewheel and Aerospike Interview - Partnering with Intel and AWS

Freewheel and Aerospike Interview – Partnering with Intel and AWS

Building Consumer Trust While Enabling Personalization Technologies - The Trade Desk

Building Consumer Trust While Enabling Personalization Technologies

User Summit 2018 - AppNexus

AppNexus: When Five Nines Is Not Enough: What 100% Uptime Looks Like

Nielsen - Henry Snow

Nielsen: Hurdling Operational Issues

Peter Milne Adform Testimonial at Big Data London

Peter Milne Adform Testimonial at Big Data London

Quantcast - Kristi Tsukida

Quantcast: Lessons Learned Rebuilding a Large Scale Real-time Feature Store

Two women looking at one mobile device

AdTech and MarTech Convergence: How Data is Transforming the Customer Journey – eBook

Aerospike NoSQL powers Rubicon Project Ad Exchange

Learn more about Aerospike