Bharti Airtel Limited, also known as Airtel, has 440 million subscribers and operations in 18 countries across Asia and Africa. The company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, direct-to-home (DTH), and enterprise services including national and international long-distance services to carriers.
Airtel is also a trusted provider of information and communications technology (ICT) services, along with digital TV services. In addition to their telecom business, Airtel is also a successful bank, offering prepaid and postpaid phone services, online payment processing for utilities, and the ability to send money.
With 1.3 billion potential customers in India alone, competition for customers is fierce. To reduce churn, Airtel knew it needed to provide a better customer experience.
Airtel selected Aerospike to help them overcome significant technical challenges.
Aerospike provided the ability to take data from 350 million customers across all channels and bring that into one database at a rate of more than 40,000 transactions per second with sub-millisecond performance to significantly improve reads and writes for the Airtel Digital Brain 360 solution.