FuboTV delivers real-time ad personalization and monetization with Aerospike on Google Cloud
About FubuTV
FuboTV is a sports-first live TV streaming platform delivering premium content across sports, news, and entertainment. Accessible via SmartTVs, mobile, and web, the service continues to grow rapidly, reaching $1.45 billion in revenue in early 2024. With a business model driven by both subscriptions and advertising, FuboTV relies heavily on real-time data to personalize ads, optimize delivery, and maximize revenue.
Real-time performance for every ad break, every viewer
To deliver dynamic, personalized ads during live programming, FuboTV integrates Server-Side Ad Insertion (SSAI) with data-driven decisioning. But as usage grew, its ad tech systems faced increasing pressure.
User data access under heavy load
Ad personalization required real-time access to user profiles, but Redis struggled to meet performance needs at peak volumes.
Frequency capping at scale
FuboTV needed to ensure users didn’t see the same ad too often, requiring accurate per-user tracking in real time without increasing latency.
Traffic balancing across ad servers
Serving ads from third-party sources introduced variability. FuboTV needed to allocate traffic intelligently and avoid overloading any single endpoint.
High-speed counters for real-time tracking
Accurate, low-latency tracking of ad delivery and impressions was essential to meet advertiser obligations and power analytics—but existing systems couldn’t keep up.
Enabling fast, personalized streaming experiences with Aerospike
FuboTV turned to Aerospike to support the performance and scale required for its growing ad tech operations. By moving key components of its infrastructure—including parts of its user profile store—from Redis to Aerospike, the team achieved consistently low latency and higher throughput during live events and peak traffic windows.
Real-time user profile store
FuboTV powers real-time lookups that enrich ad requests with user data using Aerospike. This upgrade improved ad targeting performance and ensured consistently low latency, even during peak viewing periods
Low-latency frequency capping
FuboTV uses counters stored in Aerospike to manage how often ads are shown to individual users. Aerospike’s high throughput and sub-millisecond response times enable these decisions to happen in real time, without slowing down the stream.
Smarter traffic allocation across ad servers
During live programming, FuboTV routes ad traffic to third-party content providers. Backed by Aerospike’s predictable performance, the system dynamically balances traffic to avoid overloading any single partner, even under intense viewer demand.
Real-time tracking of ad delivery
FuboTV tracks ad impressions and delivery metrics to meet advertiser requirements and optimize revenue. Aerospike provides the speed and scale needed to store and retrieve this tracking data instantly, supporting real-time reporting across millions of users.
Real-time ad decisioning with consistent low latency
By deploying Aerospike on Google Cloud, FuboTV improved performance across key ad tech operations—ad personalization, delivery tracking, and server routing—while preparing for future scale.
Aerospike helps FuboTV deliver high-performance ad-supported streaming while supporting its growth in a highly competitive market.
Sub-millisecond latency
Delivers fast reads and writes for user profile lookups, counters, and ad tracking—critical for real-time ad decisions.
Millions of operations per second
Handles peak streaming traffic with high throughput, supporting ad personalization and monetization at scale.
Improved ad targeting
Enables real-time enrichment of ad requests with user data, driving better engagement and higher relevance.
Smarter ad traffic distribution
Supports dynamic routing across third-party ad servers, preventing overloads during major live events.
Real-time delivery tracking
Powers impression-level tracking to meet advertiser requirements and maximize revenue.
Additional resources
For a deeper understanding and more insights, explore these additional resources.
- Blog
Why your data streaming environment needs a real-time database
With a high-performance, real-time database, organizations can stream data with consistently low latency across deployments. - White paper
Streaming Data Architectures for IoT Analytics
In this white paper produced by Database Trends and Applicatons, we discuss the key requirements and considerations for building streaming data architectures for IoT anaytics. - Blog
Connected TV is Emerging as Critical to the Media Mix
It’s expected that there will be 113 million connected televisions (CTVs) in the U.S. by 2024, and every one of them represents an emerging opportunity for advertisers to place more customized messages before viewers – although there are challenges ahead.
Get started with Aerospike
For high-performance, scalable data management and ultra-low latency, ideal for handling massive datasets and real-time applications.
FuboTV delivers real-time ad personalization and monetization with Aerospike on Google Cloud
About FubuTV
FuboTV is a sports-first live TV streaming platform delivering premium content across sports, news, and entertainment. Accessible via SmartTVs, mobile, and web, the service continues to grow rapidly, reaching $1.45 billion in revenue in early 2024. With a business model driven by both subscriptions and advertising, FuboTV relies heavily on real-time data to personalize ads, optimize delivery, and maximize revenue.
Real-time performance for every ad break, every viewer
To deliver dynamic, personalized ads during live programming, FuboTV integrates Server-Side Ad Insertion (SSAI) with data-driven decisioning. But as usage grew, its ad tech systems faced increasing pressure.
User data access under heavy load
Ad personalization required real-time access to user profiles, but Redis struggled to meet performance needs at peak volumes.
Frequency capping at scale
FuboTV needed to ensure users didn’t see the same ad too often, requiring accurate per-user tracking in real time without increasing latency.
Traffic balancing across ad servers
Serving ads from third-party sources introduced variability. FuboTV needed to allocate traffic intelligently and avoid overloading any single endpoint.
High-speed counters for real-time tracking
Accurate, low-latency tracking of ad delivery and impressions was essential to meet advertiser obligations and power analytics—but existing systems couldn’t keep up.
Enabling fast, personalized streaming experiences with Aerospike
FuboTV turned to Aerospike to support the performance and scale required for its growing ad tech operations. By moving key components of its infrastructure—including parts of its user profile store—from Redis to Aerospike, the team achieved consistently low latency and higher throughput during live events and peak traffic windows.
Real-time user profile store
FuboTV powers real-time lookups that enrich ad requests with user data using Aerospike. This upgrade improved ad targeting performance and ensured consistently low latency, even during peak viewing periods
Low-latency frequency capping
FuboTV uses counters stored in Aerospike to manage how often ads are shown to individual users. Aerospike’s high throughput and sub-millisecond response times enable these decisions to happen in real time, without slowing down the stream.
Smarter traffic allocation across ad servers
During live programming, FuboTV routes ad traffic to third-party content providers. Backed by Aerospike’s predictable performance, the system dynamically balances traffic to avoid overloading any single partner, even under intense viewer demand.
Real-time tracking of ad delivery
FuboTV tracks ad impressions and delivery metrics to meet advertiser requirements and optimize revenue. Aerospike provides the speed and scale needed to store and retrieve this tracking data instantly, supporting real-time reporting across millions of users.
Real-time ad decisioning with consistent low latency
By deploying Aerospike on Google Cloud, FuboTV improved performance across key ad tech operations—ad personalization, delivery tracking, and server routing—while preparing for future scale.
Aerospike helps FuboTV deliver high-performance ad-supported streaming while supporting its growth in a highly competitive market.
Sub-millisecond latency
Delivers fast reads and writes for user profile lookups, counters, and ad tracking—critical for real-time ad decisions.
Millions of operations per second
Handles peak streaming traffic with high throughput, supporting ad personalization and monetization at scale.
Improved ad targeting
Enables real-time enrichment of ad requests with user data, driving better engagement and higher relevance.
Smarter ad traffic distribution
Supports dynamic routing across third-party ad servers, preventing overloads during major live events.
Real-time delivery tracking
Powers impression-level tracking to meet advertiser requirements and maximize revenue.
Additional resources
For a deeper understanding and more insights, explore these additional resources.
- Blog
Why your data streaming environment needs a real-time database
With a high-performance, real-time database, organizations can stream data with consistently low latency across deployments. - White paper
Streaming Data Architectures for IoT Analytics
In this white paper produced by Database Trends and Applicatons, we discuss the key requirements and considerations for building streaming data architectures for IoT anaytics. - Blog
Connected TV is Emerging as Critical to the Media Mix
It’s expected that there will be 113 million connected televisions (CTVs) in the U.S. by 2024, and every one of them represents an emerging opportunity for advertisers to place more customized messages before viewers – although there are challenges ahead.
Get started with Aerospike
For high-performance, scalable data management and ultra-low latency, ideal for handling massive datasets and real-time applications.