Identify customers faster with user profile store
Faster user profile lookup leads to faster recommendations, faster and more complete fraud checks, and lower friction, and more conversions. So milliseconds count.
Remove friction from the user journey
Accessing user data consumes the most precious resource: time. This requires sub-millisecond performance for the first transaction to the billionth.
Conduct real-time decisioning on large, continuously updated datasets
Discover everything about your users at millisecond speed on the freshest, broadest set of data, from the most data sources.
Deliver personalization at scale, reliably
Applications can have hundreds of microservices supporting millions of concurrent users, so your database needs to be scalable, resilient, and cost-effective.
Industry leaders with the toughest user profile requirements choose Aerospike
See all customer storiesWhy outstanding user profile stores are critical
Customer expectations, fickleness, and competitors are all obstacles to conversions whether you are a financial services org, a telecom, or an ad tech provider. Thus, rapidly surfacing user profiles for websites and apps is paramount to presenting the right information and offers before users become dissatisfied or worse, you cannot validate them and you’re exposed to fraud.
High-Performance User Profile Stores
Use Aerospike database to store and manage real-time data for distributed databases. Many were inspired by our customers in Ad Tech, Banking, e-commerce, gaming and retail. These advances make Aerospike uniquely suited for critical user profile workloads.
Some specific features of Aerospike that may be particularly useful for user profile stores include:
High performance/low latency
Aerospike is designed to handle very high levels of read and write throughput, making it suitable for handling large volumes of customer data in real time.
Scalability
As user profile stores grow in volume and complexity, they require an enterprise-grade real-time database like Aerospike that can routinely deliver predictable millisecond latencies at gigabyte-, terabyte-, and petabyte-scale.
Flexibility
Aerospike supports a wide range of data types, including strings, numbers, lists, maps, and more. This allows it to store a variety of customer data types, such as demographic information, purchase history, and preferences.
Additional resources
For a deeper understanding and more insights, explore these additional resources.
- Blog
User Profile Store: The gateway to everything personal
User profiles allow organizations to better understand the behaviors of customers and turn that data into higher-performing, more engaging pages and actions.
- Webinar
Cracking the code: Defeat signal loss in AdTech with graph databases
Signal loss can be detrimental to advertisers who need informative, quality data — see how graph databases can help make signal loss inconsequential.
- Blog
Graph databases and signal loss in AdTech
Third-party cookie support is slowly becoming obsolete, and the shift is changing how the AdTech and MarTech spaces operate on a day-to-day basis. Will identity graphs pick up where cookies left off?
Get started with Aerospike
For high-performance, scalable data management and ultra-low latency, ideal for handling massive datasets and real-time applications.
