White paper
Real-time AdTech starts here
What you'll learn
A unified data platform for buy-side precision and sell-side scale. In programmatic advertising, every millisecond counts. Whether you’re optimizing ROAS or maximizing yield, real-time decisioning demands a data platform built for speed and scale.
This white paper breaks down how Aerospike brings together document and graph in one real-time database—so AdTech platforms can match users to the right ads, creatives, and products in under 100ms, even at global scale.
Key highlights
How unified data models reduce latency, complexity, and cost
An illustrative use case powered by Aerospike Database and Graph
Discover how real-time graph powers smarter recommendations and personalization
A deep dive into modern AdTech architecture—DSPs, SSPs, and commerce media
Why storing user profiles, product catalogs, and audiences in one place changes everything