VIDEO

Engineering AdTech for planetary scale at InMobi: Challenges and insights

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At InMobi, user profile stores have long been optimized for read-heavy workloads. Today, evolving digital demands require handling millions of reads and writes per second—while serving as an online feature store for advanced AI/ML applications.

In this session, Sudheer Bhat shares how InMobi:

  • Balances a read-optimized architecture with next-generation demands.

  • Operates under strict latency requirements.

  • Maintains a cost-efficient infrastructure at planetary scale.

Speaker

Sudheer Bhat
Sudheer Bhat Bhat
Principal Engineer, InMobi