Engineering AdTech for planetary scale at InMobi: Challenges and insights
At InMobi, user profile stores have long been optimized for read-heavy workloads. Today, evolving digital demands require handling millions of reads and writes per second—while serving as an online feature store for advanced AI/ML applications.
In this session, Sudheer Bhat shares how InMobi:
Balances a read-optimized architecture with next-generation demands.
Operates under strict latency requirements.
Maintains a cost-efficient infrastructure at planetary scale.
Speaker
Engineering AdTech for planetary scale at InMobi: Challenges and insights
At InMobi, user profile stores have long been optimized for read-heavy workloads. Today, evolving digital demands require handling millions of reads and writes per second—while serving as an online feature store for advanced AI/ML applications.
In this session, Sudheer Bhat shares how InMobi:
Balances a read-optimized architecture with next-generation demands.
Operates under strict latency requirements.
Maintains a cost-efficient infrastructure at planetary scale.
Speaker