Sony Interactive Entertainment: Powering PlayStation personalization to millions

With the advent of cloud computing and technology, advancement data capture and storage has become so cheap today. Enterprises capture vast amounts of data about user interaction with their systems to deliver immersive, personalized experiences to users. In this session, you will learn about how PlayStation leverages data to provide intelligent, personalized capabilities to its gamers. You will hear about the PlayStation data strategy, how they capture user data, how they store petabytes of data, how to train and deploy models, and how they deliver personalized experiences to gamers.

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