Virtual Minds: Mastering small chunks of data in high frequency ad-tech systems
Matt Michelle introduces a session focused on mastering data in high-frequency ad tech systems using Aerospike. Thomas Peruzzi discusses Virtual Minds' 20-year journey in AdTech, highlighting challenges like tech debt and cost sensitivity. The adoption of Aerospike allows for efficient user tagging, real-time data management, and targeted campaigns. The platform's performance supports scalability and machine learning, with future plans for integration with Kubernetes and Kafka.
Virtual Minds: Mastering small chunks of data in high frequency ad-tech systems
Matt Michelle introduces a session focused on mastering data in high-frequency ad tech systems using Aerospike. Thomas Peruzzi discusses Virtual Minds' 20-year journey in AdTech, highlighting challenges like tech debt and cost sensitivity. The adoption of Aerospike allows for efficient user tagging, real-time data management, and targeted campaigns. The platform's performance supports scalability and machine learning, with future plans for integration with Kubernetes and Kafka.