Global gaming giant simplifies its architecture and accelerates growth
Playtika
Founded in 2010, Playtika is a leading gaming company based in Israel and one of the first to offer free-to-play social games on social networks and mobile platforms. In 2021, they had over 35 million users, 3,700 employees worldwide, and went public as the largest-ever IPO for an Israeli-founded company at a valuation of $11B.
Siloed, bloated data infrastructure struggled to support performance and growth
For Playtika’s IT organization, every decision is driven by data and focused on enhancing the user’s playing experience. Team members located in different countries all need to use data to make real-time decisions that support marketing efforts, boost in-game economies, improve the product, customize the game experience, and ensure security for the systems and personal information.
Originally, Playtika had two gaming studios, each with a different game. As they grew to 15 studios over 5 years they discovered that their NoSQL solution was unable to meet the company’s needs for growth, scale, performance, and maintainability. Coronavirus caused further strain on the system with 60% growth in 6 months as users stayed home and played games.
Inability to meet performance goals
Needed throughput of at least 150,000 reads and 50,000 writes per second
Unbalanced utilization
Some clusters were highly loaded and others were barely used, causing unbalanced, inefficient utilization and difficulties in scaling out
Bloated, siloed footprint
200 servers and multiple clusters of nodes per studio made the footprint difficult to manage and operate
Poor maintainability
Disk failure was rampant and the malfunctions forced Playtika to replace their disk every 6-12 months
Resilient performance through massive growth from 6M to 34M active users
Playtika’s solution with Aerospike has allowed the IT group to offer a shared service private cloud that combines all the source data in one unified platform. Aerospike enabled Playtika to scale the business efficiently, affordably, and reliably through data storage expansion that helped it grow its customer base from over six million daily online players in more than 190 countries to over 35 million users.
Build, maintain, and grow Playtika’s private cloud
Ability to build, maintain, and grow Playtika’s private cloud with 34M active users and 9TB processed every day
24/7 real time operations
Provide 100% uptime with including resilience, disaster recovery procedures, and infrastructure
Compliance with governance and regulations
Able to meet requirements to maintain security and keep personal information safe, worldwide
Growth in 13 countries
Supporting the business as it scales to 10 different technical platforms and sites in 13 different countries
A unified platform with reduced footprint, higher throughput, and more data
With Aerospike, Playtika has been able to grow and scale to meet the needs of its growing business. Aerospike’s focus on Playtika’s success, close involvement in architectural decisions, attention to business problems, and availability as a partner led to Playtika’s successful design and implementation of the solution. Their diverse portfolio of games is now synchronized across platforms and devices; all their teams can access data from a single unified platform via their private cloud.
300% performance boost
200,000 reads and writes per second now 600,000
6x reduction in server footprint
From 200 servers to 30 Aerospike servers
Up to 50% fewer nodes per cluster
5-6 nodes per cluster dropped to 3-5 nodes per cluster
250% data growth
Each studio increased from 2TB of unique data to 5 TB, with 4B unique objects
$4.2M projected savings
Over 3 years in total cost of ownership (TCO)
Testimonials
Having the best technology in the world and having the best team in the world is not enough. You really need to connect between them. You need to know how to use the technology. The path that we took with Aerospike and our [Aerospike] technical account manager is a game changer in this kind of project.
Ella Vidra
PlaytikaVP IT Ops and EngineeringGet started with Aerospike
For high-performance, scalable data management and ultra-low latency, ideal for handling massive datasets and real-time applications.
