For Playtika’s IT organization, every decision is driven by data and focused on enhancing the user’s playing experience. Team members located in different countries all need to use data to make real-time decisions that support marketing efforts, boost in-game economies, improve the product, customize the game experience, and ensure security for the systems and personal information.

Originally, Playtika had two gaming studios, each with a different game. As they grew to 15 studios over 5 years they discovered that their NoSQL solution was unable to meet the company’s needs for growth, scale, performance, and maintainability. Coronavirus caused further strain on the system with 60% growth in 6 months as users stayed home and played games.

Playtika’s solution with Aerospike has allowed the IT group to offer a shared service private cloud that combines all the source data in one unified platform. Aerospike enabled Playtika to scale the business efficiently, affordably, and reliably through data storage expansion that helped it grow its customer base from over six million daily online players in more than 190 countries to over 35 million users.

With Aerospike, Playtika has been able to grow and scale to meet the needs of its growing business. Aerospike’s focus on Playtika’s success, close involvement in architectural decisions, attention to business problems, and availability as a partner led to Playtika’s successful design and implementation of the solution. Their diverse portfolio of games is now synchronized across platforms and devices; all their teams can access data from a single unified platform via their private cloud.

For high-performance, scalable data management and ultra-low latency, ideal for handling massive datasets and real-time applications.