To create a truly friction-free digital, omnichannel commerce shopping experience, wouldn’t having the ability to deliver the right offer, price or purchase approval in the fastest time possible be ideal? Given low online switching costs and fickle online behavior, providers must offer a great experience to attract and keep customers. These decisions need to happen in milliseconds, supporting diverse applications while processing all the appropriate data available from customers, warehouse, in-store, and supply chain.
Offer a real-time omni-channel shopping experience to your customers.
A study conducted by Forrester Consulting