eBook
AdTech moves fast. Your data layer has to keep up.
What you'll learn
In digital advertising, every millisecond is a revenue decision. Your platform processes thousands of bids per second, and as scale grows, infrastructure that once held steady starts to buckle — costing you auctions, triggering outages, and pulling engineers away from building toward firefighting.
This ebook shows how leading AdTech platforms including Criteo, Adobe, The Trade Desk, and AppsFlyer rearchitected for real-time scale — achieving predictable latency and stable performance without sacrificing compliance or ballooning costs.
Key highlights
Understand the real engineering demands behind real-time bidding: 10M+ QPS ingestion, sub-millisecond decision engines, and petabyte-scale log storage
Learn why data gravity stalls platform agility — and how bloated architectures create lock-in, inflate costs, and slow down engineering teams
See how top platforms eliminate cache-persistence drift to maintain consistent, predictable behavior under volatile, high-volume access patterns
Discover how automated scaling with Kubernetes and Aerospike delivers P99 latency under 1ms and over 5M TPS on clusters as small as 20 nodes
Explore a technical playbook for modern AdTech infrastructure that achieves 75%+ cost savings without compromising stability or throughput